About us

After many years of working as a groom for several riders Teun van Riel decided he wanted something different. Teun started in Germany as a sales representative for a Dutch wholesale company. During this job he missed the horses, the contact with the riders, and the competitions.  When he was asked to start selling the Belgian brand Cavalor he immediately accepted this offer and started visiting stables. Meanwhile his brother Bas van Riel joined the company and the product assortment was expanded. Health & grooming products, leatherwork and the specialty of Teun van Riel Horse Supplements: bits. A car was changed for a van and later the van was changed for a truck.

Nowadays the Horse Supplements team supports 3 event trucks, web business (HorseBit.com) and processes mail- and telephone orders. Our event trucks travel around Europe to be presented at (international) horse shows. The office and warehouse are both based in Oisterwijk, the Netherlands.

Our sales trucks are well known among professional riders because here they find a wide assortment of high end products, good advice and a tasty cup of coffee of course!

Next to our retail business Teun and Bas started a wholesale company, called Equine Industry B.V. Here we distribute the brands Cavalor, Kingsland, TRUST Equestrian, Dy’on, KEP Italia, EGO7, Manfredi and Jin Stirrup for several countries in and outside Europe. TRUST Equestrian is our own label where we produce bits & blankets. The production of the bits is also based in Oisterwijk, at TRUST  Production B.V.

Teun van Riel Horse Supplements sells high-end brands and is a problem solving partner for many (professional) riders.